Meet Kim — your AI colleague for driving schools

Your instructors are in the car. Kim answers the phone.

Bookings for driving lessons, risk-awareness and theory courses, and everyday questions by phone, email and chat — Kim is your AI colleague, answering around the clock on every channel, integrated directly with your existing systems.

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Data in Sweden GDPR & EU AI Act Live in 30 minutesEN · SV
The problem

Every missed call is a student calling the next driving school.

Your instructors are in the car with students — not by the phone. Meanwhile, new students are calling about package prices, open slots and when they can start. If they can't get through, or get stuck in a queue, they sign up with the next driving school instead.

1

Missed bookings

The student can't reach anyone while the instructors are driving — and signs up with the next driving school instead.

2

The phone mid-lesson

The instructor can't answer in the middle of a driving lesson. Calls go unanswered, and students call the next school.

3

The same questions, over and over

Package price, intensive courses, automatic or manual, when you can start — time that goes to answering instead of driving.

Do the maths

What are you leaving on the table each month?

Drag the sliders. The numbers are yours — the assumptions are conservative.

SEK 1,700
120 st
SEK 320

Assumes 23% of contacts never get answered, and that each handled contact takes 4 min.

Missed students / mo~28
Lost revenue / moSEK 47,600
Time on phone & in inbox / mo~8 h

What you could win backSEK 50,160 / mo

That's what Kim is built to catch — around the clock, across all your channels.

What it's costing you

The average driving school leaves money on the table every month. Literally.

Missed bookings / mo
~28
Lost revenue / mo
47k SEK
Time on the phone / mo
~26 h

Benchmarks based on industry data and VOCA's pilot customers.

The solution

Spend your time where it counts — behind the wheel.

Your instructors are best at teaching people to drive — not answering what a licence package costs or when the next Risk 2 course starts. That's not the right use of their time.

Kim is your AI colleague who takes that off your hands — by phone, email, SMS and web chat. Around the clock, in Swedish. Same Kim, same answers, whatever the channel.

Integrated with your existing systems — you keep your number.

Listen to Kim
Kim · Warm & calmFemale voice
Greeting

Hej och välkommen till trafikskolan! Jag heter Kim. Vill du boka en körlektion eller har du en fråga om körkort?

0:00 / 0:00
Kim · Bright & upbeatFemale voice
Package question

Ett baspaket med tio körlektioner, risk ett och risk två kostar nio tusen nio hundra kronor — och du kan börja redan nästa vecka. Vill du att jag bokar in dig?

0:00 / 0:00
Kim · ProfessionalMale voice
Booking confirmation

Då har jag bokat in din första körlektion på torsdag klockan tre. Du får en påminnelse via sms dagen innan.

0:00 / 0:00

Kim handles things like

Booking driving lessons, risk-awareness and theory courses
Questions about packages, prices and payment
Automatic or manual, intensive courses and start dates
Every channel — phone, email, SMS, chat

Kim escalates to your staff when

The student asks to speak with a person
Questions Kim doesn't understand or can't answer
Instalment plans, refunds and payment matters
Complaints and complex cases
The whole flow

Students reach out. Kim takes it. The booking lands with you.

Same flow, whatever the channel. And Kim doesn't stop working when the call ends.

Students get in touch via
Web chatPhoneEmailSMS
O
Kim
responds in seconds — around the clock
The booking lands in
Your systemGoogle CalendarOutlook
and takes care of
Creates bookingChanges & cancelsDriving lessons & coursesPackages & pricesAutomatic or manualComplex cases → staff
Coming soon: students's own AI assistant — Claude, ChatGPT or Gemini — can book for students through VOCA's agent API.
After the visit
Follow-ups & remindersReview requestWin-backStats & insights

The student → Kim → your system → and back again. A message on any channel reaches Kim; Kim replies and books; the booking gets written where you already work; and after the visit, Kim follows up, asks for a review and reports the numbers.

Stats & insights

Kim doesn't just answer. Kim reports.

Every call, chat and booking becomes data you can see — right in the portal. What customers are asking about, which channels are growing, and how much Kim handles on her own.

Bookings per week+38% since Kim
Last 12 weeks · example from the portal
Bookings by channel
Instagram27%
Messenger22%
WhatsApp18%
Web chat15%
Phone10%
Email8%
Social media and chat — the channels hardly anyone else answers.
Live right nowLive
1.8 sResponse time
14Bookings today
0Missed calls
It's all visible in Insights — conversion, added value and the most common questions.
More industries

Same Kim — for more than just your industry.

Kim adapts her language, questions and booking logic to the business. See how it works for others.

How you get started

From signing to live.

Onboarding takes under 30 minutes. No IT consultant. No setup fee.

STEP 01

Sign digitally

A digital agreement, signed with e-ID, with a 90-day opt-out.

≈ 5 min
STEP 02

We connect you

We connect Kim to your channels — phone, email, SMS.

≈ 2 h
STEP 03

Kim gets to know you

Courses, packages, prices and booking logic comes straight from your systems and website. No manual training work.

≈ 45 min
STEP 04

Kim is live

We activate Kim on your channels. She starts answering right away — around the clock.

Done. Around the clock.
Pricing plans

Three products — Enkel, Bas and Standard.

Kim has the same information and logic across every channel — phone, email, SMS, social media and chat. The difference between the plans is the service level and which hours Kim covers for your staff. No hidden costs or setup fees — priced per venue.

Early bird pricing — a better price for those who get in early.
Enkel
Text only — around the clock
SEK 799/ mo · per venue
SEK 9,588/yr · annual contract
Opt-out within 90 days

Chat widget on your website
Email — interprets & replies to enquiries
Social DMs — Instagram & Facebook
No phone
Choose Enkel
Bas
Every channel — text and phone, around the clock
SEK 1,999/ mo · per venue
SEK 23,988/yr · annual contract
Opt-out within 90 days

Everything in Enkel
Phone around the clock — Kim answers every call
Booking, changes & cancellations across every channel
Hands over to staff when needed
Without priority onboarding & support
Choose Bas
RECOMMENDED
Standard
Everything in Bas + priority service and customisation
SEK 4,999/ mo · per venue
SEK 59,988/yr · annual contract
Opt-out within 90 days

Everything in Bas — every channel incl. phone, around the clock
Priority onboarding & support
Dedicated setup & customisation around your routines
Booking, common questions & special requests
Same Kim, same answers, everywhere
Choose Standard

or call her right now on 076-686 73 03she answers around the clock, exactly as she would for you.

Frequently asked questions

Answers to what you're wondering.

Do we need to switch systems?

No. Everything you use today keeps working as normal. Kim connects to your existing channels — number, email, social media — without new hardware or new subscriptions. If you already book through Google Calendar, Outlook, BokaMera or Ganttic, Kim writes bookings straight there.

Does Kim hand off to a human?

Yes. Kim can hand off to your staff mid-conversation — following rules you set yourself. You decide when she hands over: when the student asks for it, for complex cases, or when she's unsure. The handover carries the full conversation history, so the student never has to repeat themselves.

Where is the data stored?

Conversation data is stored on servers in Sweden. All data processing happens under GDPR-compliant data processing agreements (DPA). The full list of our subprocessors is in our DPA.

What happens if Kim doesn't know the answer?

Kim would rather escalate once too often than give a wrong answer. If she's unsure, she says so and hands over. She never guesses at the student's expense.

Can we cancel if it's not working out?

It's an annual agreement with a 90-day opt-out. If you're not happy, cancel within 90 days and pay only for that period — the rest of the year falls away. After 90 days, the annual agreement continues.

Book a demo

Hear how Kim sounds for you.

We'll run a live demo — online or on site.

Book a demo

or call her right now on 076-686 73 03she answers around the clock, exactly as she would for you.

VOCA · Kim — AI Receptionist for Driving Schools