No trend pieces. How the technology works, where it breaks, and what we've learned letting an AI agent book real appointments for real businesses.
Article 50 of the EU AI Act started applying on 2 August 2026. If you have a chat box on your site or an AI answering your phone, you're covered. Here's what it actually requires.
Not the marketing version. What works from day one, what doesn't, what staff usually say, and what you have to do yourselves for it to go well.
An AI agent quotes you, it doesn't remember. That makes your source material the whole product. Here are the seven things separating material that works from material that sounds right and answers wrong.
Every demo looks good, because every demo shows the part that works. Here are the five questions that actually separate vendors, and why each answer is expensive to discover afterwards.
The question we get most isn't whether the AI understands the customer. It's what it says when nobody's watching. Here are the guardrails the answer rests on, without the jargon.
All three get called chat. The first guesses at keywords, the second looks things up in your documents, the third writes the booking into your system. That last difference is the one your guests feel.
Twenty minutes, nothing to install. We set up an agent on your information and you get to call it.