Meet Kim — your AI colleague for opticians

Your team looks after the customers in store. Kim answers the phone.

Eye exams, vision certificates for a driving licence, and everyday questions about glasses and contact lenses — Kim is your AI colleague, answering around the clock on phone, email and chat, integrated directly with your existing systems.

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Data in Sweden GDPR & EU AI Act Live in 30 minutesEN · SV
The problem

Every missed call about an eye test is a customer calling the next optician.

Vision certificates for a driving licence can rarely be booked online — the customer has to call. Meanwhile, your staff are in store fitting frames and lenses. If the customer can't get through, or gets stuck in a queue, they book with the next optician instead.

1

Missed bookings

Eye tests and vision certificates for a driving licence usually have to be booked by phone. If the customer can't get through during a rush or after closing, they call the next optician.

2

The phone disrupts the shop floor

Your staff should be helping the customers in front of them choose frames and get fitted — not stuck on booking calls answering routine questions.

3

Time you're not saving

Recurring questions about prices, lenses and delivery times take time away from the customers actually standing in the shop.

Do the maths

What are you leaving on the table each month?

Drag the sliders. The numbers are yours — the assumptions are conservative.

SEK 1,850
90 st
SEK 320

Assumes 23% of contacts never get answered, and that each handled contact takes 4 min.

Missed bookings / mo~21
Lost revenue / moSEK 38,850
Time on phone & in inbox / mo~6 h

What you could win backSEK 40,770 / mo

That's what Kim is built to catch — around the clock, across all your channels.

What it's costing you

The average optician leaves money on the table every month. Literally.

Missed bookings / mo
~21
Lost revenue / mo
39k SEK
Time on phone & inbox / mo
~22 h

Benchmarks based on industry data and VOCA's pilot customers.

The solution

Focus on the customers in store.

Your team is best at helping customers with frames, fittings and advice in person — not answering incoming calls and booking eye tests over the phone.

Kim is your AI colleague who takes that off your hands — by phone, email and web chat. Around the clock, in Swedish. Same Kim, same answers, whatever the channel.

Integrated with your existing systems — you keep your number.

Listen to Kim
Kim · Warm & calmFemale voice
Greeting

Hej och välkommen till optikern! Jag heter Kim. Vill du boka en synundersökning eller har du en fråga om glasögon eller linser?

0:00 / 0:00
Kim · Bright & upbeatFemale voice
Driving-licence vision certificate

Synintyg för körkort tar vi här på plats — själva synundersökningen tar ungefär en halvtimme. Vill du att jag bokar in en tid den här veckan?

0:00 / 0:00
Kim · ProfessionalMale voice
Booking confirmation

Då har jag bokat in dig på en synundersökning på tisdag klockan tre. Du får en påminnelse via sms dagen innan.

0:00 / 0:00

Kim handles things like

Booking eye exams and vision certificates for a driving licence
Questions about glasses, lenses and prices
Opening hours, address and delivery times
Every channel — phone, email, chat

Kim escalates to your staff when

The customer asks to speak with a person
Medical eye problems or acute vision issues
Warranty, complaints and payment matters
Questions Kim doesn't understand or can't answer
The whole flow

Customers reach out. Kim takes it. The booking lands with you.

Same flow, whatever the channel. And Kim doesn't stop working when the call ends.

Customers get in touch via
PhoneWeb chatEmail
O
Kim
responds in seconds — around the clock
The booking lands in
Your systemGoogle CalendarOutlook
and takes care of
Books eye examsDriving-licence vision certificateChanges & cancelsGlasses & lensesOpening hours & pricesMedical → staff
Coming soon: customers's own AI assistant — Claude, ChatGPT or Gemini — can book for customers through VOCA's agent API.
After the visit
Follow-ups & remindersReview requestWin-backStats & insights

The customer → Kim → your system → and back again. A message on any channel reaches Kim; Kim replies and books; the booking gets written where you already work; and after the visit, Kim follows up, asks for a review and reports the numbers.

Stats & insights

Kim doesn't just answer. Kim reports.

Every call, chat and booking becomes data you can see — right in the portal. What customers are asking about, which channels are growing, and how much Kim handles on her own.

Bookings per week+38% since Kim
Last 12 weeks · example from the portal
Bookings by channel
Instagram27%
Messenger22%
WhatsApp18%
Web chat15%
Phone10%
Email8%
Social media and chat — the channels hardly anyone else answers.
Live right nowLive
1.8 sResponse time
14Bookings today
0Missed calls
It's all visible in Insights — conversion, added value and the most common questions.
More industries

Same Kim — for more than just your industry.

Kim adapts her language, questions and booking logic to the business. See how it works for others.

How you get started

From signing to live.

Onboarding takes under 30 minutes. No IT consultant. No setup fee.

STEP 01

Sign digitally

A digital agreement, signed with e-ID, with a 90-day opt-out.

≈ 5 min
STEP 02

We connect you

We connect Kim to your channels — phone, email, chat.

≈ 2 h
STEP 03

Kim gets to know you

Services, prices and booking logic comes straight from your systems and website. No manual training work.

≈ 45 min
STEP 04

Kim is live

We activate Kim on your channels. She starts answering right away — around the clock.

Done. Around the clock.
Pricing plans

Three products — Light, Bas and Standard.

Kim has the same information and logic across every channel — phone, email, SMS, social media and chat. The difference between the plans is the service level and which hours Kim covers for your staff. No hidden costs or setup fees — priced per venue.

Early bird pricing — a better price for those who get in early.
Light
Text only — around the clock
SEK 799/ mo · per venue
SEK 9,588/yr · annual contract
Opt-out within 90 days

Chat widget on your website
Email — interprets & replies to enquiries
Social DMs — Instagram & Facebook
No phone
Choose Light
Bas
Every channel — text and phone, around the clock
SEK 1,999/ mo · per venue
SEK 23,988/yr · annual contract
Opt-out within 90 days

Everything in Light
Phone around the clock — Kim answers every call
Booking, changes & cancellations across every channel
Hands over to staff when needed
Without priority onboarding & support
Choose Bas
RECOMMENDED
Standard
Everything in Bas + priority service and customisation
SEK 4,999/ mo · per venue
SEK 59,988/yr · annual contract
Opt-out within 90 days

Everything in Bas — every channel incl. phone, around the clock
Priority onboarding & support
Dedicated setup & customisation around your routines
Booking, common questions & special requests
Same Kim, same answers, everywhere
Choose Standard
Frequently asked questions

Answers to what you're wondering.

Do we need to switch systems?

No. Everything you use today keeps working as normal. Kim connects to your existing channels — number, email, social media — without new hardware or new subscriptions. If you already book through Google Calendar, Outlook, BokaMera or Ganttic, Kim writes bookings straight there.

Does Kim hand off to a human?

Yes. Kim can hand off to your staff mid-conversation — following rules you set yourself. You decide when she hands over: when the customer asks for it, for complex cases, or when she's unsure. The handover carries the full conversation history, so the customer never has to repeat themselves.

Where is the data stored?

Conversation data is stored on servers in Sweden. All data processing happens under GDPR-compliant data processing agreements (DPA). The full list of our subprocessors is in our DPA.

What happens if Kim doesn't know the answer?

Kim would rather escalate once too often than give a wrong answer. If she's unsure, she says so and hands over. She never guesses at the customer's expense.

Can we cancel if it's not working out?

It's an annual agreement with a 90-day opt-out. If you're not happy, cancel within 90 days and pay only for that period — the rest of the year falls away. After 90 days, the annual agreement continues.

Book a demo

Hear how Kim sounds for you.

We'll run a live demo — online or on site.

Book a demo